Optimization is a mathematical discipline where one studies minimization or maximization. However, this encyclopedic definition may not tell the layman much, so let us explain why optimization is such a powerful concept.

In practice, optimization is about selecting the best decision that fulfills a number of criteria. By optimizing, we at Optimization Partner mean building a mathematical model of a decision problem, and use a computer to calculate the optimal decision.

A recent business trend is to use advances visualization and database techniques to monitor performance indicators for decision support. Optimization goes a step further and actually suggest a decision. One can say that Optimization starts where todays Business Intelligence ends.Optimization is general, it can be applied to almost any situation where a choice between multiple alternatives has to be made. It is is perfect in complex decision making, like scheduling and routing, where the human mind struggles.

Did you know that one can solve Sudoku-problems using optimization? And reduce postage costs for large companies, increase productivity in steel-making, improve resolution in microscopic imaging, and produce electricity more efficiently? We have involved in achieving these results and many more using state-of-the-art optmization technology.

So is optimization of any value for your business? If small improvements makes a big difference, then it is definately worth investigating. And with over 30 years of experience of practical optimization among us, we can provide the solutions.